Who doesn’t love Little Caesar’s?!
So when we got the opportunity to work on a “Win Free Pizza for a Year” website campaign, we ate it up!
Little Caesar’s approached us to help them build excitement for the grand opening of the first Little Caesar’s in Washington DC.
They are no rookies to marketing, so we had to come up with an innovative way to enter the market.
What transpired was PizzaPizzaDC.com, a contest platform that can go viral in 2 clicks, collect a ton of email addresses, and serve as a portal for coupons and promotions.
This case study outlines the creation of the contest platform.
Collateral
Responsive Web Design
Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
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