Dr. Kareen J. Smith | Branding a Pediatrician

Updated: Apr 29, 2020

Doctors are personal branding too. Even doctors working for hospital are getting their personal brands done. My client (and fellow Cornellian) Dr. Kareen J. Smith has been practicing pediatric medicine in Houston since 2009. But other than her profiles on the hospital page, she didn’t really have a personal brand website up that let people who about her complete self. She wanted to differentiate herself from the other hundreds of other pediatrician doctors in her area.

She wanted the confidence to share what it is she does for the people she serves, especially on social media and other professional settings. But when you went to medical school, you probably never imagined that you'd have to attract "customers" and market yourself as a brand.

Parents looking her up didn’t have a way to connect with her emotionally before meeting her. Without this site, she didn’t really have a way that parents could share her. We work with world class doctors by creating a solid personal brand and upholding that brand so we can help them have a constant stream of new patients, and a stable of happy existing patients singing their praises.

We’ve been branding since 2005. We’ve branded dozens of doctors and their practices. And time and time again what we find is that these doctors are great at their specialty, but they aren’t marketers and don’t know how to personal brand.

We know this, so we created a plan that would let her continue to practice while we build her brand.

But this was our first pediatrician that didn’t have her own business, but simply wanted the world to know what she was born to do. So it was going to be a new situation for us.

THE PLAN

As always, we first start with a 60-Minute Interview to Get Clarity on a doctor’s calling. We met with Dr. Smith to getting clear on what she does and why she does it. We zero in on a niche and end the session by outlining next steps and timelines. The plan was to build out the following personal brand items:

A “name logo” - her Doctor title Name
A “universale” business card that could be used no matter where you work
A beautifully designed CV
Her own name as a domain
A beautiful one-page website design & development
Social media designs for YouTube, LinkedIn, and Facebook

Although it’s tough to get the time of a doctor, especially ones with multiple kids and hundreds of patients to see in a week, Dr. Smith agreed to the plan and we went full force ahead. This was the only way she could control what the world would see what she was really born to do.